When you use WordPress you will find that even without a theme or plugins that you are getting the benefit of seo advantages. One of the major advantages of using WordPress is that it notifies the search engines automatically when you publish content on your site. It does this by using inbuilt pinging. If you are not using WordPress this is a task that you would need to do manually and because it can be tiresome most people would skip this step and miss the benefits of pinging.

When you first decide to create a site you should think about the seo for it. One way to do this is to think about the navigation and headings that you will use on your site. If you have done some keyword research you will find that there are some keywords that naturally lend themselves to a theme. These sort of keywords are best used as a category. Long tail keywords can then be used in the content that you post to these categories or child categories.

Using plugins with WordPress enhances the core functions. One plugin that you should use is a good seo plugin. There are a number of seo plugins available for free and it is important to find the one that will serve your needs the best.

The advantage of using a seo plugin means that you can plug in your keywords quickly and easily and add a good seo friendly description without having to modify your theme or knowing fancy code. Another advantage is that good seo plugins also allow you to choose which pages will be indexed or not by the search engines. There are many pages on a normal site that you would not want to be indexed simply because they are wasting link juice. Some examples are disclaimer, privacy policy and contact forms.

As well as considering on page seo for your new website you should also consider your link building strategy for off page seo. Good on and off page seo works together allowing your inner pages in addition to your home page to be ranked by the search engines. A good way to ensure each page is indexed is to do link building around that particular keyword on the page and hyperlink that back to the relevant page from a high authority site. This should be done in a natural way using the keyword and modifiers of the keywords.

You will also find that if you select a wordpress theme that has in built seo that you will have less to worry about in terms of the search engines. You will find that the theme already is optimized for the search engines by including h1 and h2 tags in all the right places where you can benefit the most.

If you have a wordpress blog one of the things that you should do is make sure you have good on page seo in place. Read these quick seo wordpress by WP Queen for WordPress users