Whilst social media might be a relatively new phenomenon, it’s here to stay.

Nowadays, individuals as well as businesses are tweeting, blogging, and facebook-ing like there’s no tomorrow.

For some, social media has a clear position in their business plan – it’s a proven success, and other companies are mirroring their example. For others, it’s a new tool and one that they’re not yet at ease with.

Undoubtedly, social media has huge potential as a greatly effective tool – participation should be encouraged. Nevertheless, at a professional level, it’s important to have the necessary skills and experience.

Here are a few hints to make your trip into the world of social media a little easier. To make it simple, here are the things you should avoid!

To start with, it’s key that social media is planned. Starting off with a vague “why not” approach is not going to work. It’s important to remember you are the voice for your organisation and you have a reputation to uphold and manage.

Social media is a mixture of sales, customer service, PR and marketing – knowledge or experience in these areas is therefore advantageous.

Secondly, social media requires commitment, and above all, time. It’s not something you can “have a go at” and then give up when other priorities arise. Your community will notice!

Start slow and take your time to build it up. Have a look at how other commitments fit in to your overall workload over a specific time period.

Remember, only choose the platforms that will allow you to speak with your target market – your business doesn’t need to be on every single platform.

Don’t set your sights too high, or lose sight of your end goal – keep a sense of direction.

Lastly, think about what you’re saying! After all, just one click later, the whole world will be able to read it (bearing in mind your comments represent the views and thoughts of the whole company). Take a second to think before you press publish!

In addition, be sure to evaluate which techniques are working for your business.

Social media opens up a whole new world of opportunities which allows you to not only connect with existing customers, but also reach new, potential customers. But beware – results aren’t instant. It takes time, and it’s important to understand the limitations.

Nevertheless, social media has huge potential to be an effective part of your business’ communications strategy.

Looking to find out more about social media, and what it could do for your business? Visit Art Division to find out more, and to discover the bespoke online marketing packages we offer.