Whilst choosing a perfect website template to project the right image for your business could be a lot quicker and cheaper than hiring the services and skills of a web designer, it may not be the best way to create your online presence. So if you want a professional online presence generated quickly and cheaply, downloading a website template could be the right option for you.

With so many web templates at hand, you will never have any problem with preparing your web page, logo, or newsletter in the future. All you have to do is change the text, and your web page is ready.

To figure out what high-level pages your site needs, consider the following typical ones: Home – Think of this as a kind of virtual foyer. It is the entry way for the entire web site and if done properly, it will draw visitors further in. You want this page to compel the visitor to learn more about you and your business. You also want to convince them that returning to your web site is a good idea. About Us – This page tells all about your company and why the visitor should buy your product or service. It should reflect your company’s goals and if you have some kind of a mission statement, this is where it will go. Products and/or Services – This is where you tell about what it is you are selling. The high-level page should summarize all that you offer and you may want to have separate pages for products versus services. If you have more than one product or service that fall into distinct categories, you may want to include one high-level page for each category. Contact Information – This is where you give contact information, provide maps, include a contact form, etc. Support – If your business offers some kind of support, you will need a page which details how customers can contact support or access any resources you offer. Blog – Everyone has a blog these days. True. And if you haven’t gotten into blogging yet, now is the time to do so. Not only is it a way to join the new online social revolution, but it is a easy and effective way to generate dynamic content for your web site and build a trusting relationship with your customers. Frequently Asked Questions – This type of page is becoming increasingly more popular and it is a good place to address any and all concerns your customers may have about you. Privacy Information – Many web sites offer a privacy page, but it is not necessary. If you have no legal reason to include one, I would leave it out.

Once you figure out what high-level pages your web site needs, write them down. For each page, identify what kind of content you will need to include. Brainstorm out a list of things that you want included on each page. Do this in an outline format. You will need to refer to this outline when narrowing down your list of potential web templates.

Website Template or Web Designer? Cost You will be able to find and download a great, well designed website at a reasonably small cost while the services of a professional web designer will come at a significant cost. Timing Once you have located a suitable template online, you will be able to download it immediately, edit it and insert the content you want and upload it – you could have your online presence created the same day. However having a designer design your site could be a fairly long process with progress meetings and follow up meetings. Customizing While most templates can be edited and customized to reflect your corporate image and so on, some of them could require a certain amount of html and web design competency. Having a web designer build your site would mean that all customizing of your site would be taken care of.

So there you have it. With all the information above you should be able to decide whether your online presence will require the coding and graphics expertise of a web designer or will it be just as good and effective with a well designed template.

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