Using your website to generate more clients can be a very good source of advertising for lawyers. I want to address how multiple calls to action will increase the number of prospects your website will produce.

Depending on the prospect that arrives on your site, you will see a variety of ways they choose to interact with elements on your web page. This is why it’s important to provide several means of getting them to take a desired action.

When we construct a webpage, it is difficult to know how other people will respond to the layout. What might appeal to you does not appeal to others and vice versa. This is why it is important to provide multiple ways for individuals to contact your firm.

For example, if I am offering a relevant e-book to prospects, I should post a graphic that is a professional looking picture of the book which links to a download page. In addition, underneath the graphic should be text that a user could click on leading to the same download page. This way I am capturing users that the graphic appeals to as well as others that the text link appeals to.

Another example is listing your phone number on all the pages of your site as well as a graphic and text links to receive free case evaluations. This will appeal to users that are ready to talk about their issue now as opposed to someone that is at another stage in the process. For instance, someone downloading an e-book may still be doing research, whereas the others are ready to talk today. Either way, I am providing outlets with which they can contact me.

“I get how advertising for lawyers works…..they can get a hold of me on my contact page!”

I agree that your website should have a contact us page, but you have to think about why a prospect wants to contact you. Think about things from their perspective. They have a problem they want addressed. Give them help with that problem in the form of a free e-book or consultation. When you do that, the prospect will have more incentive to call or fill out your form.

If you try out these methods on your firm’s website, you will see how online advertising for lawyers can help grow your practice.

Does your legal website need a tune-up? Are you interested in marketing your website more aggressively? Whether it’s a brand new website design and development, or modifications to an existing legal website and/or blog, we can help take your online professional reputation to the next level.

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