There are literally billions of hours worth of video floating around the social video-sharing site Youtube. This can make it next to impossible to get people to pay attention to your little video. But while it is improbable, it is not impossible to steer viewers toward your channel.

There are a few choice tips to get your project in front of viewers’ eyes.

1. The first thing a potential viewer sees is your video’s title. Come up with something that will draw their attention. It isn’t difficult. Simply construct an active and enticing lead-in to your video project. Explain what it is in as few words as possible, but leave a little up to the imagination.

2. List your video in the right category. Remember that viewers looking for comedy videos will search under “humor,” not under “documentary.” Don’t try to trick viewers by placing your videos in unexpected places either.

The problem comes when you list your video in the wrong place. If a viewer is looking for comedy, they are going to search based on certain category codes within the Youtube infrastructure. If your video isn’t there, they are not going to find it. Worse yet, if your video is misidentified, they will be irritated and may never watch one of your videos ever again.

3. Make sure to include several keywords with your video submission. Keywords are basic descriptors to help viewers locate relevant video clips. A good rule to follow is to include at least three keywords with your video submission, though you can use as many as you want.

Videos that make smart use of keywords will get the most benefit from Youtube’s search algorithms. Case in point, lots of viewers love funny cat videos. But Youtube doesn’t know the difference between a cat video and a dog video, except for the use of keywords. So, if somebody searches for “funny cats,” videos tagged with those words will filter to the top first.

4. Remember to share your video. That means linking back to it as much as possible. You can do this through the comments’ section on other people’s video pages or on other sites altogether. Every link increases your video’s chance of being seen.

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