Tag Sports watches have been in the sporting world spotlight for a very long time and have been proven favorites of many top sports stars.

TAG Heuer is one well known watch brand which has been creating outstanding sports and fashion watches since 1860. Watch maker Edouard Heuer is the man behind the brand and along with his Swiss team they continue to develop the best in functional and stylish watches. The company was born with the “Swiss avant-garde” approach and today it still lives up to that standard.

Tag watches are famous world wide for their outstanding craftsmanship, class style and most importantly, reliability.

One of the latest sports watches to come out of the Swiss Tag factory is the New TAG Heuer Formula 1 series. The designers of this watch brought the racetrack into the factory and this chronograph watch has even been part designed my Formula 1 double World Champion, Fernando Alonso. This watch displays pure lines and an extraordinary attention to detail as well as the standard strength and robustness synonymous to the Tag brand.

The fact that Tag is now the producer of some of the world’s best sports watches is no surprise as the company’s affiliation with sports dates back to the 1860’s when they provided the official timing services for a host of different sporting events. TAG Heuer even built the world’s first automobile dashboard clock in 1911 and since then has cemented its relationship with auto racing.

The formula 1 series is just the tip of the iceberg when it comes to Tag’s sport watch lines. A long time favorite has been the Carrera watches and recently, the company released an even more superior watch in the form of the Grand Carrera. This new watch was displayed at BaselWorld 2008 as TAG Heuer’s Concept Watch of the year. This watch then went on to win the Grand Prix d’Horlogerie de Geneve, in the Sports category in November that year. This amazing feat is not something that is new to Tag and the company has held this award a mere five times previously. This award seemed to be just the beginning as the Grand Carrera continued on to claim the title of Sports Watch of the Year for 2008.

The design team at Tag Heuer began conception of this watch in 2004 and told the public that their inspiration for this piece came from magnificent modern GT cars. Taking three years to perfect this watch and ensuring the functionality of its features, they launched their latest masterpiece to a welcoming crowd in 2007 and it soon went on to achieve extreme commercial success.

The above mentioned Tag Carrera Models and the Tag Formula 1 series are just a few of the magnificent time pieces that have been created by the world renowned Tag Heuer Company.

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