How easy will it be for their users to find their websites? That’s what the primary focus of companies with online presences -s — what they would want to know. And, they all know, resignedly, that Google measures websites by the quality of what they have to offer their customers.

Non advanced searches are key to this problem, it’s everyone’s goal to be easier to find because that is where the money is, that is why everyone tries to be in the top rank in the search results on Google or Yahoo.

SEO services and technology are like beachcombers walking the miles of beaches scanning pebble after pebble in search of the rare fossil shark’s tooth or precious sea glass. Just a handful of any old beach won’t do if what you are looking for is precious and valuable, and Search engine optimization (SEO) is the Internet equivalent of the beachcomber, walking miles, walking for days, eyes always open for the rare but ever present treasure of the sea. You can walk the Internet yourself seeing what washes up, but if you do you will appreciate the value that experience and knowledge brings.

The SEO of any search engine reigns like a God, measuring out the fate of the people who code and who develop websites. Bad Gods can cause catastrophe; good Gods can rescue people from obscurity but none deny the enormous effect SEOs have on all of us today.

Do you want to be a black hat? You may get results but be aware that the SEO service providers will always be sniffing for you. Not only are you gumming up the works and providing deadweight to the system, you’ll always have to be watching your back for the day they will find you. And, they will find you. If you would rather be a white hat — good for you. Not only do you make the system work better for everyone, the SEOs will actually be willing to help you because you are making the Internet a better place for everyone.

“You are who you hang out with” — one of the universals of life, and it’s not different on the Internet. Using Search Engine Optimization words that are found near your keywords also counts. Imagine that you are looking for birthday gifts. Latent Semantic indexing (fancy speak for the buddy effect) will help you find all the results that should go with your search. If you want t-shirts, it will also look for pricing, brands, shop locations, and all the other cues that sensibly would go with the topic of a birthday present of a t-shirt.

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