Not to be outdone by anyone, Google has jumped into the social networking arena with their new service, Buzz. Despite Google’s stellar reputation for high quality services and tools, Buzz has been plagued by issues since it’s release, and the company needs to make some significant improvements if they want to rule the social networking sites the way their search engine does in that arena. The fact that they are competing with well established social networking sites like Facebook and Twitter only makes this challenge harder for Google.

Google’s Buzz is used in conjunction with their popular Gmail internet mail service. If you already use Gmail, and the majority of your online friends do as well, then using Buzz seems like a logical choice to make. If this is not the case, or you are already very entrenched in Facebook, My Space or Twitter, it may be a lot to ask for you to start using yet another social networking site.

Issues with Buzz first surfaced almost immediately after Google launched the product. When Buzz was rolled out there were major security and user control issues that are not usually associated with social networking sites, or even with other Google tools. At first Buzz wouldn’t even let you decide who was included in your social network, if they were listed as a Gmail contact they were automatically included, which caused issues for many users.

Now as many know to be evident, Google has a reputation of being the best on the internet, so everyone was very taken by great surprise when it came to the problems that they were experiencign with Buzz. It appeared unconcievable for Google to put forth something that needed as much improvement as their Buzz technology required, and still does. Although many SEO Companies were hoping that Buzz would establish simpler Search Engine Optimization, the fact remains that Google’s real time search is in reality, the best option for SEO purposes, as it seems to produce more accelerated outcomes than a Buzz search at the moment.

Although it is recognized that Buzz got off to a rocky start, many believed that with some improvements Buzz can become the top of the social media hierarchy. Google will come up with a way to catch Buzz up with its contenders and then will certainly breakthrough and take over the social media market too. They are forever thrusting ahead and Buzz will be the exception no more.

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