Linkbaiting is is something we (webmasters) do whether we realize it or not! We all try (hopefully) to write compelling, high quality content, that deserves to get linked to. So when you get one of those completely “natural” back links, I mean, it just doesn’t get any better than that does it? It always brings a smile to my face!

Writing content that is so perfect and so complete that it entices one-way incoming links from others…well, I for one love when that happens!

The methods you use to try and get people to link to your content is only limited by your imagination, and some will stop at nothing in order to succeed, hence the bad rap linkbaiting has gotten in some circles.

I’m not here to argue the ‘ethics” of linkbaiting techniques, but to offer what I feel are the five best “white-hat” linkbaiting techniques to use in your writing.

My five all time favorite, best, tried and proven linkbaiting techniques:

Create the best content-Cover your topic better than anyone else has! Become the ultimate resource for information on your topic. Use video, images, and audio in your posts. Make your content useful, provocative, attention grabbing, provide real value to your readers, make them want to link to your content!

Let them hear it from you first-Be the first to break the “big” story. Stay on the cutting edge. Subscribe to magazines, trade journals, or any source of up-to-the-minute happenings in your niche. Try to be the one who gives them “the scoop”.

Provide a useful tool or software-By doing this you will get backlinks, there is little doubt about it! Even if you can’t produce the tool or software yourself you can buy it or pay someone to produce it for you. The more needed and useful the tool or software the more links it will generate for your site.

Give a list of needed links-Tell your visitors where they can find more quality information on the subject of your post. Save them from having to Google it and search through the results. Make your list (the best it can be!)

Give stuff away-Everybody wants free stuff (I know I do!) So give it to them, and they will share it with their friends. The more value you can give away the more links you’ll find showing up.

Use these techniques, and use them consistently as you write your content, wether it’s blog posts, articles, website content, etc. and you will find your offerings linked to more and more often. And naturally occurring backlinks are the best kind!

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